PropMedia

The AI-driven media platform for realtors.

Overview

PropMedia came from the minds of seasoned real estate media pros. After successfully running a real estate media company and creating a marketplace for real estate photographers and editors, they realized AI was about to overhaul the industry. Our team was brought in to unlock the kind of velocity they needed to create a new AI-driven platform and ecosystem of tools for realtors.

A PropMedia billboard — “Light up your listing without burning your reputation.” over a photo of a wood-panelled living room with a fireplace

Three PropMedia water bottles — orange, blue and green, each with the PM monogram — on a white ground

Washed-black cap embroidered with the PM monogram, on a wooden desk

Full toolset for realtors

PropMedia reimagined the realtor’s role in real estate media. Before, the limit was whatever the photographer delivered. Now, the realtor has the power to take every listing further. Our team helped to scope and build a full suite of tools to serve this goal.

Photographer directory
Compliance disclosures
Content credentials
Licensing
AI photo editing
AI photo to video
AI photo upscaling
Media delivery

The PropMedia marketing site — “Show your listing in its best light.” over a cabin at dusk — floating on the client blue

iPhone on a wooden desk showing PropMedia’s “From upload to listed in minutes” steps

AI-native product development

With AI reinventing what is possible with media every few months we knew we couldn’t afford to spend years on huge scopes and long-cycle development. We needed to enable every designer, developer, and product manager on the team to be able to drive the product forward using the latest AI capabilities.

This meant laying the groundwork for AI-native development with every discipline on every team. We built a brand and design system that was ready for agentic handoff. We trained additional team members and added them to the development process so they could contribute AI prototypes and UI enhancements. We reworked development cycles to accommodate the speed of new features and ideas we were launching on a regular basis. The result has been a team that is at the forefront of AI product development.

Aerial photo of a rural property in autumn

Laptop on a wooden desk showing a property’s disclosure badge settings in PropMedia

Building the future before it’s possible

Working on PropMedia sometimes meant building for a future we believed in even before that future was possible. Some ideas like generative photo to video were still in their infancy when we started building product tooling to support them. We chose to move forward based on convictions of the future, knowing that we would need new AI models before we could launch. Not every gamble paid off, but this mindset of building for the future set up PropMedia to stay at the cutting edge of what’s possible.

PropMedia public disclosure page for 1234 Massachusetts Avenue — the edited photo with its AI-usage notes

PropMedia marketing site — “Edit with AI. Keep your license.” and the how-it-works steps

PropMedia marketing site — “Built for every corner of the property industry” and pricing

From the Client

Matty Fisher

Co-Founder, CEO

“I couldn’t recommend you guys enough to someone looking for help with an initial build.”

Laptop on a wooden desk showing PropMedia’s “Are you a real estate media company?” page

Services

AI Consulting
Brand Strategy
UX & UI Design
Development

Delivered

Branding
Design System
Marketing Website
Web SaaS Product

Partnership

Sapling + Brand
Pre-seed Investment

Industries

Real Estate

Links

Up NextGlidepath


# PropMedia

PropMedia came from the minds of seasoned real estate media pros. After successfully running a real estate media company and creating a marketplace for real estate photographers and editors, they realized AI was about to overhaul the industry. Our team was brought in to unlock the kind of velocity they needed to create a new AI-driven platform and ecosystem of tools for realtors.

[Visit Website](https://propmedia.com)

[PropMedia billboard — "Light up your listing without burning your reputation."](gallery-billboard.webp)

## Full toolset for realtors

PropMedia reimagined the realtor’s role in real estate media. Before, the limit was whatever the photographer delivered. Now, the realtor has the power to take every listing further. Our team helped to scope and build a full suite of tools to serve this goal.

- Photographer directory
- Compliance disclosures
- Content credentials
- Licensing
- AI photo editing
- AI photo to video
- AI photo upscaling
- Media delivery

## AI-native product development

With AI reinventing what is possible with media every few months we knew we couldn’t afford to spend years on huge scopes and long-cycle development. We needed to enable every designer, developer, and product manager on the team to be able to drive the product forward using the latest AI capabilities.

This meant laying the groundwork for AI-native development with every discipline on every team. We built a brand and design system that was ready for agentic handoff. We trained additional team members and added them to the development process so they could contribute AI prototypes and UI enhancements. We reworked development cycles to accommodate the speed of new features and ideas we were launching on a regular basis. The result has been a team that is at the forefront of AI product development.

## Building the future before it’s possible

Working on PropMedia sometimes meant building for a future we believed in even before that future was possible. Some ideas like generative photo to video were still in their infancy when we started building product tooling to support them. We chose to move forward based on convictions of the future, knowing that we would need new AI models before we could launch. Not every gamble paid off, but this mindset of building for the future set up PropMedia to stay at the cutting edge of what’s possible.

- AI Consulting
- Brand Strategy
- UX & UI Design
- Development

[PropMedia disclosure page for 1234 Massachusetts Avenue — an AI-edited listing photo with its edits declared](gallery-disclosure-page.webp)

> I couldn’t recommend you guys enough to someone looking for help with an initial build.

- **Matty Fisher**
- Co-Founder, CEO @ PropMedia